A software as a service (SaaS) company revolutionizing video marketing by assisting businesses in automating the gathering and sharing of interactive video endorsements from both employees and customers, has secured €350k in funding to support its expansion efforts. The funding round was backed by a consortium of angel investors, including notable names such as Stefan Magnusson, an early investor in Evolution Gaming, Jonas Brogårdh, the former Swedish Secretary of Commerce in the UK, and Houman Ashrafzadeh, who co-established Padium UK alongside Spotify founder Martin Lorentzson. This fresh injection of capital will be allocated towards improving the platform’s interactivity, integrating artificial intelligence (AI) for content analysis and generation, and broadening the company’s marketing initiatives and global reach.
Initially nurtured within Oddwork in 2022, a prominent player in employer branding in the Nordic region, Life Inside was founded by Charles Sinclair, Poyan Karimi, and Niklas Kekonius, who were also co-founders of Oddwork. The concept behind Life Inside stemmed from a desire to address a gap in corporate narrative by offering a platform that not only shares authentic stories from clients and staff but also fosters deeper connections between businesses and their audiences. Today, Life Inside delivers a fully interactive platform to businesses of all scales, enabling them to infuse a human touch into their marketing content and personalize the viewer’s experience by allowing them to choose the topics and formats they find most engaging. The platform aims to drive higher audience engagement and conversion rates across recruitment, employer branding, sales, and marketing functions.
Charles Sinclair, the Head of Partnerships and co-founder of Life Inside, remarked, “In the realm of recruitment, a significant challenge for candidates is the lack of insight into the inner workings of an organization. Regarding sales and marketing, studies show that 95% of B2B buyers consider video content crucial in their decision-making process. However, our exploration revealed a gap in effortlessly collecting and disseminating genuine video testimonials from customers and employees. With Life Inside, we aim to empower companies to bridge this gap, enabling them to capture compelling and authentic stories at minimal costs to truly showcase their services and culture essence. Our goal is to replicate the personalized and engaging experience of face-to-face interactions in the online sphere, but at a scalable level.”
Since its inception in 2022, Life Inside has experienced rapid growth in its client base, achieving cash positivity and currently serving over 70 subscription-paying clients. The company has established international collaborations with major entities such as Specsavers, Adecco, Parexel, Telia, and Axfood. Notably, Life Inside was recognized as a finalist for “SaaS-Newcomer of the Year” in both 2022 and 2023 at the prestigious Breakit SaaS Summit, the largest SaaS event in the Nordics.
Houman Ashrafzadeh, a co-founder of Padium and one of the angel investors in the funding round, envisioned a future where every visitor to a website is guided by interactive video testimonials, offering a personalized and engaging experience that goes beyond conventional static content. He emphasized the transformative impact of Life Inside in humanizing marketing efforts and fostering deeper connections between companies and their stakeholders.
Life Inside is strategically positioned to capitalize on the growing demand for flexible, high-quality video content in the business landscape. Operating at the intersection of the rapidly expanding Application Tracking System market, projected to reach \(2 billion by 2027, and the chatbot market, anticipated to hit \)32.4 billion by 2032, the platform distinguishes itself by providing seamless integration and interactive functionalities that surpass traditional video testimonials. With a strong commitment to GDPR compliance, Life Inside upholds stringent security and privacy standards, setting itself apart from competitors.