The Evolution of This Life Apparel: A Tale of Progress and Transformation
In Wilkes-Barre, the dynamic city where opportunities abound, Ayden and Kimberly Baird reached a pivotal moment in their lives. After years of navigating hectic schedules and juggling multiple jobs, they embarked on a transformative journey that culminated in the birth of This Life Apparel. Situated snugly at 238 Kidder St., Wilkes Barre, this establishment has carved a niche for itself in the realm of customized apparel catering to diverse needs ranging from leisurewear to business attire, sports gear, party essentials, and more. The array of offerings at This Life Apparel extends beyond mere clothing to include personalized drinkware, home decorations, puzzles, banners, and a myriad of marketing paraphernalia.
The genesis of This Life Apparel marked a significant milestone for Ayden and Kimberly, with a grand opening ceremony held on July 11, 2022, a mere month after they took possession of the keys in June. Looking back on their journey, Ayden expressed profound gratitude for the myriad experiences and connections that have enriched their lives since the inception of their entrepreneurial venture.
Starting from humble origins with scant printing supplies and a modest 8-foot by 8-foot workspace, Ayden and Kimberly have now transitioned to a spacious 2,000-square-foot facility, symbolizing their remarkable growth and expansion. Their narrative is a testament to resilience, perseverance, and an unwavering commitment to their craft.
The Bairds’ entrepreneurial voyage unfolded organically, stemming from their shared tenure at Walmart back in 2010. Transitioning from corporate roles to embrace a more family-centric lifestyle, they navigated through various retail merchandising positions while shouldering the responsibility of caring for Kimberly’s younger siblings and nurturing their own family.
The spark that ignited their foray into apparel printing was Kimberly’s keen observation of Ayden’s need for new shirts. Fueled by this realization, they ventured into the realm of apparel printing, utilizing their accumulated savings to kickstart their entrepreneurial journey. Supported by a network of family and friends, their endeavor gained momentum swiftly, prompting a shift from a cramped back porch setup to a dedicated bedroom workspace.
With escalating demand necessitating a more expansive workspace to cater to their growing orders, the Bairds made the pivotal decision to explore a physical storefront. Despite initial concerns about overhead expenses in uncertain times, fate smiled upon them when they chanced upon a conveniently located rental space near their residence, presenting a serendipitous opportunity.
The transition to their current retail space was a blend of nervous anticipation and exhilaration, underscoring their leap of faith into uncharted territory. Despite lacking formal training in the field, their combined expertise in retail management and operations, coupled with diligent research, laid a robust foundation for their success.
Beyond custom apparel, This Life Apparel has diversified its offerings to include an eclectic mix of products such as drinkware, wall decorations, business graphics, and even a selection of live plants. Community engagement lies at the heart of their ethos, as evidenced by their various initiatives including complimentary dinner events, giveaways, and philanthropic endeavors, reflecting their dedication to nurturing meaningful connections within their community.
At the core of their philosophy lies the principle of customization, empowering customers to translate their creative visions into tangible products. With an extensive range of pre-printed items and a commitment to bringing any idea to life, This Life Apparel epitomizes personalized service and bespoke craftsmanship.
By embracing the essence of transforming ideas into reality, Ayden and Kimberly are unwavering in their dedication to curating unforgettable experiences for their clientele, encapsulating the essence of shared moments and individuality. For those seeking a blend of personalization and creativity in their merchandise, This Life Apparel stands as a paragon of innovation and customer-centric service.
Details of This Life Apparel:
- Proprietors: Ayden and Kimberly Baird
- Location: 238 Kidder St., Wilkes Barre PA, 18702
- Contact: 570-763-9044
- Operating Hours: Monday to Friday, 9 a.m. to 5 p.m.
For the latest updates, please visit their Facebook page: https://www.facebook.com/thislifeapparel
For inquiries, reach out to Bill O’Boyle at 570-991-6118 or connect on Twitter @TLBillOBoyle.