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Celebrating a Decade of Empowering Youth: Sun Life U.S. and Boston

Celtics Conclude Annual Wellness Program

The 10th Annual Fit to Win Program, a joint effort by Sun Life U.S. and the Boston Celtics, recently wrapped up, marking a significant milestone in fostering health and fitness among young participants. Dan Fishbein, M.D., president of Sun Life U.S., highlighted the joy of observing the decade-long evolution of the program and the enthusiasm of the children involved. The collaboration with the Boston Celtics and the YMCA of Greater Boston has been pivotal, demonstrating a shared commitment to enhancing community health and encouraging active lifestyles among youth.

Empowering Future Generations Through Health Education

Fit to Win is a comprehensive month-long program designed to engage children in various aspects of health, including fitness, nutrition, and mindfulness. Starting with a baseline survey to gauge the participants’ initial health habits, the program culminates with a follow-up survey that often reveals significant improvements in their health knowledge and practices. Impressively, this year’s program reported that 95% of the young participants plan to continue exercising regularly, 95% have become involved in grocery shopping or cooking, and 60% intend to maintain their journaling habits.

Sustained Impact and Community Engagement

Ted Dalton, Chief Partnership Officer of the Boston Celtics, expressed gratitude towards Sun Life for their unwavering support and praised the enduring impact of Fit to Win on Boston’s youth. Celebrating its tenth anniversary, the program has consistently expanded its reach, positively influencing over 2,000 students throughout New England. Both Sun Life and the Boston Celtics look forward to future initiatives that will continue to promote health and wellness in the community.

In addition to Fit to Win, Sun Life U.S. partners with the Celtics on the annual #SunLifeDunk4Diabetes campaign each November, which supports the YMCA of Greater Boston’s Healthy Habits program. This collaboration not only highlights Sun Life’s role in community engagement but also underscores its extensive global presence as a leading financial services organization offering a wide range of insurance and wealth solutions in key markets worldwide.

Sun Life’s commitment extends beyond temporary initiatives, with a significant presence in the U.S. health benefits sector, supporting over 50 million Americans. Their efforts are complemented by partnerships that enhance access to essential healthcare services across the nation. As Sun Life continues to grow, its contributions to public health and community support through initiatives like Fit to Win showcase the powerful impact of corporate responsibility in action.