After extensive restoration efforts, the historic quarter of Al Balad in Jeddah has been revitalized, attracting tourists and locals to explore its ancient charm once more.
A grassroots arts initiative known as Balad Al-Fann is at the heart of this transformation, seeking to revitalize the UNESCO-listed district by hosting numerous artistic events and fostering lasting community-driven changes. Running until March 9, the program takes place amidst the weathered heritage structures and meandering cobblestone pathways.
Themed “Past Forward,” Balad Al-Fann, organized by the non-profit Athr Foundation and the Ministry of Culture, seamlessly integrates contemporary arts with the district’s rich history dating back to the seventh century. During this period, Jeddah flourished as a bustling port city and a pivotal stop for pilgrims en route to Makkah.
Abandoned during the 1940s oil boom, the district’s organizers aspire to breathe new life into this once-thriving area by infusing it with cultural vibrancy, envisioning a bustling neighborhood teeming with enterprises, boutique accommodations, and immersive cultural experiences.
Families can now be spotted exploring quaint artisanal shops and interactive displays that illuminate the area’s heritage. The goal is to attract visitors through art and gradually cultivate a diverse community reflective of Al Balad’s historical essence.
Muhammed Hafiz, co-founder and CEO of Athr Foundation, envisions Al Balad as a dynamic district where creators can establish their homes, studios, cafes, or businesses. The initiative aims to nurture a network of creatives, positioning the district as the vibrant creative nucleus of the city.
With approximately 680 activities planned, including workshops, exhibitions, performances, and culinary showcases, the program has already restored four houses and ten other assets, such as public squares and communal areas, primed for various events.
AlNawar, now Athr’s artist residency space, symbolizes the restoration efforts, while other venues host exhibitions and performances that may evolve into permanent fixtures. The focus lies not on creating a fleeting festival but on fostering a sustainable creative economy within the district.
As Al Balad’s rejuvenation progresses, the initiative looks to expand its offerings annually as more structures become available for utilization.
Engaging a New Audience
A key feature of the program is a series of art exhibitions, including the popular showcase “Sindbad: I Can See Land.” Curated by Ahaad Alamoudi, this exhibition explores humanity’s connection to land and mobility through the lens of 46 local and international artists.
Housed in a decrepit heritage building, the exhibition exemplifies Balad Al-Fann’s drive to attract a younger demographic, crucial for cultivating the next generation of creatives who can envision Al Balad as a hub for their artistic endeavors.
Hafiz emphasizes the fusion of history and contemporary art in Al Balad, bridging the gap between the youth and their heritage, inspiring them to appreciate the past, present, and future while acknowledging their roots.
Celebrating Saudi Craftsmanship
In addition to a lineup of live performances, Balad Al-Fann shines a spotlight on local artisans through collaborations with the Zawiya97 Crafts Programme, overseen by carpenter and educator Ahmad S Angawi.
Angawi’s initiative aims to preserve traditional wood carving and joinery techniques, evident in the intricate wooden Roshan windows and doors adorning Al Balad houses. By offering residencies and workshop spaces, Angawi endeavors to pass on these unique skills to future generations, ensuring the continuity of this cultural heritage.
Al Balad is gradually evolving into a vibrant hub with the emergence of cafes, museums, performance venues, and artist workshops. This transformation not only enriches the district’s cultural landscape but also fosters a sense of community and creativity among residents and visitors alike.