Wears multiple hats, juggling roles as a mother, actress, wife, producer, and bestselling author, Gabrielle Union has now taken on the additional mantle of becoming the new global ambassador for Knix, a renowned intimates and apparel company.
Front and center in Knix’s latest campaign, “Knix for Life,” the star of “Bring It On” aims to empower women by offering products tailored for every age and stage of life. The campaign not only focuses on providing essential products but also on breaking barriers, challenging taboos, and addressing important topics within their community.
Expressing her enthusiasm for the collaboration, Union stated, “I am honored to collaborate with Knix. Their commitment to encouraging individuals to embrace a lifestyle of unapologetic freedom, regardless of age or stage, deeply resonated with me. It was when I disregarded external opinions and embraced my own beliefs that I truly felt empowered and liberated.”
Gabrielle Union has joined forces with Knix to raise awareness about menstruation, menopause, and more, as captured in a series of striking photographs by Nino Muñoz. In these images, Union showcases a mix of coordinated Knix bras and underwear, featuring popular items like the Revolution V-Neck Bra, Leakproof UltraThin No-Show Bikini, and Revolution Adjustable Pullover Bra, among others.
As part of the campaign, the co-founder of Flawless Haircare also stars in a promotional video where she emphasizes, “Every accomplishment, every instance of speaking out—I’ve experienced it all in this body.”
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Continuing her narrative, she poses a thought-provoking question, “Imagine if there existed a brand designed specifically for our bodies? Each body tells a unique story—evolving, changing, sweating, bleeding, leaking… That’s why I choose Knix. It caters to every phase, every age, every aspect of us. Knix for life.”
In a statement underscoring the essence of the campaign, Knix’s founder and president, Joanna Griffiths, shared, “I established Knix out of a desire to break free from brands that confined women to a singular image. We are more than just sexy or athletic; we are diverse and multifaceted. Gabrielle epitomizes the modern woman, showcasing that we transcend narrow definitions. Knix for Life is about shattering stereotypes, regardless of the stage or age you find yourself in. I am proud to champion her and all women with products that complement our dynamic lifestyles.”
Gabrielle Union, who is married to [
], had previously collaborated with Knix in 2021 to share her personal stories and visuals for the company’s [
], which was released by Rizzoli.
This empowering book also features contributions from several other notable figures, including Amy Schumer, Eva Longoria, and Ashley Graham.
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Explore Gabrielle Union’s “Knix for Life” collection:
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Revolution V-Neck Bra
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Revolution Adjustable Pullover Bra
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The One&Only Scoop Bra
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Leakproof UltraThin No-Show Bikini
