Revolutionizing Music Experience: Coke Studio’s Animated Vinyls by Ogilvy Singapore

Visual Harmony: Coke Studio’s Innovative Video Vinyls

In a groundbreaking initiative by Coke Studio Philippines, in collaboration with Ogilvy Singapore, they have introduced ‘Video Vinyls’ that merge visual art with auditory delight. These vinyl records feature animations that activate when played, transforming the musical experience into a dynamic visual spectacle. As the record spins, the animations crafted by talented illustrators come alive, portraying cutout film-like movements that complement the music, creating an immersive experience that captivates both the ears and eyes.

Artistic Fusion: Illustrators Bring Songs to Life

This innovative project involved a team of illustrators who interpreted the musical essence of Coke Studio’s tracks into visual narratives directly on the vinyl. These animations are not just decorative but are embedded with intricate details and Easter eggs that resonate with the music’s themes and the artists’ unique styles. This artistic endeavor not only appeals to music lovers but also attracts those passionate about art and design, offering them a collectible item that showcases a perfect blend of creativity and technology.

The Zoetrope Effect: Modernizing a Classic Animation Technique

Utilizing the Zoetrope technique, an ancient animation method, Coke Studio’s Video Vinyls introduce a mesmerizing effect where static images transform into fluid motion as the record spins. This technique, though traditional, is ingeniously adapted to enhance the modern vinyl experience, allowing each track to not only tell a story audibly but visually. This creative approach not only honors the rich history of animation but also connects it with contemporary music culture, creating a unique collectible that celebrates the fusion of past and present artistic methods.