Niche lifestyle publications appear to be gaining momentum in recent times as a remedy to the overwhelming saturation and disorder of social media and its impact on the English language. For individuals interested in sports seeking a literary sanctuary, whether amidst the plains of Africa, the lowlands of Sweden, or a Dakota pheasant field, the magazine created by Thaddius Bedford, a native of Michigan, serves as a cherished companion.
Bedford could easily have been a contender for Dos Equis’ “Most Interesting Man in the World” advertising campaign, given his multifaceted life experiences—ranging from a television producer, sports enthusiast, and cinematographer to an agency photographer, cave diver, and adventurous globetrotter. Hence, it comes as no surprise that his foray into the realm of magazines mirrors his inclination for living life to the fullest.
Each edition of “The Sporting Life” exudes an aura of an exclusive soirée, beckoning readers like a secret password to a hidden speakeasy where life is unbridled and untamed.
His passion for recounting epic narratives from his global escapades shines through in the pages of “The Sporting Life,” offering a literary feast akin to Hemingway’s style. Initially, the magazine may give the impression of a collaborative effort between Abercrombie & Kent, Beretta, Range Rover, and Rolex. The oversized layout and high-quality paper serve as a canvas for the plethora of breathtaking visuals showcased in every bi-monthly release. The scent of ink on fresh paper acts as a nostalgic elixir, reminiscent of print’s golden age, especially for former magazine editors.
For the discerning sportsman whose playground transcends borders, “The Sporting Life” acts as a gateway to curated experiences of bespoke adventures with rod and gun. Opening its pages reveals enchanting voyages, such as a mesmerizing expedition to Botswana, where a colossal migration of barbel fish follows the receding waters of the Okavango Delta. The pursuit of barbel attracts the fierce tigerfish, akin to the freshwater version of barracuda.
Contributor Gavin Harvey’s assignment in Botswana’s Okavango Delta captures the essence of adventure.
Tigerfish trailing the finned migration mirrors the way lions track wildebeest in the Masai Mara. Gavin Harvey’s enthralling narrative of his angling escapade, coupled with captivating photography, truly captivated readers. The vivid descriptions spurred mental checklists for the necessary gear, with reassurance that Orvis was just a phone call away.
Exceptional magazines foster a sense of community and camaraderie with their audience, a feat Bedford accomplishes with “The Sporting Life.” Teaming up with the UK’s Sandgrouse Travel & Expeditions, he offers unique adventures exclusive to his publication.
For those yearning to experience a week in the shoes of James Bond, an opportunity to fulfill Ian Fleming’s desires in the Scottish Highlands awaits—complete with private jets, helicopters, yachts, and Range Rovers, perhaps with Bond’s iconic Walther PPQ tucked away for any encounters with nefarious Russian agents. The day’s conquests can be celebrated with Bond’s classic Vesper martini—shaken, not stirred. Interludes may include grouse shooting on the moors or stag stalking in the highlands.
Bedford’s collaboration with a premier UK travel agency results in tailor-made adventures.
Beyond the magazine’s thrilling adventures, it delves into the essentials for a top-tier lifestyle and the marvels of a field-to-table existence, depicted vividly through delectable imagery. Renowned chef Sean Finley, from South Dakota’s esteemed Signature Lodge, serves as the magazine’s culinary expert. Given the choice between attending a Super Bowl or a Finley feast, lodge regulars opt for the latter.
Articles spanning whiskey and wine, handcrafted wooden boats, Arctic polar expeditions, retrospectives on Hemingway and Roosevelt, ruffed grouse hunts, Beretta masterpieces, the art of training a duck dog, a visual tribute to Swedish hunting and landscapes, the revival of the Zambezi Delta, and the impactful conservation efforts of the Cabela’s Foundation dedicated to preserving big cats, constitute just a fraction of the diverse content awaiting readers of “The Sporting Life.”
Bedford, immersed in a South Carolina quail field, embodies the spirit of the publication.
“I initiated this magazine driven by my personal zeal for sporting adventures,” expresses Bedford. “While I may represent a focus group of one, I am confident there are others like me seeking a magazine that resonates with their interests.”
The positive reception garnered by “The Sporting Life” suggests that Bedford’s risk has indeed paid off.