“My exploration into the realm of cannabinoids commenced as a means to discover equilibrium amidst the turmoil of my existence,” reveals Travis Barker in an exclusive interview. Not only did Barker propel himself as the driving force behind the drums in Blink-182, but he also cultivated his affinity for cannabis along the journey.
Transitioning from rigorous workouts in boxing and Muay Thai to the whirlwind of touring and drumming with Blink-182, Barker reminisces, “It’s been quite a rollercoaster ride.” He further expresses, “Cannabis, particularly edibles, became my preferred choice for recovery and attaining a serene state of mind.”
As Barker matured and adapted within the perpetually high-energy realm of touring, his utilization of cannabis took on a more nuanced role, serving to stimulate creativity and enhance overall well-being. “In the past, it was centered around revelry and enjoyment, but it has evolved into more than just intoxication; now, cannabis functions as a support system for me both mentally and physically, aligning with the lifestyle I’ve embraced,” he elaborates. “Presently, my interaction with cannabis is significantly more refined. It revolves around seeking a harmony that boosts creativity, fosters well-being, and radiates positive vibes.”
This expedition gave rise to Barker Canna Co., an enterprise that originated as a wellness endeavor and is now venturing into the cannabis domain, with the objective of “bridging the gap between quality and affordability,” as elucidated by the musician. For him, it’s all about imparting the wisdom and experiences he has gained to the world (emphasizing quality, equilibrium, and positive vibes), igniting inspiration and self-expression. More on this will be revealed later.
‘Beyond Surface Knowledge’: Barker’s Profound Bond With The Plant
In early 2023, following a severe injury to his finger sustained not once but twice during tour rehearsals, Barker underwent surgery to rectify the issue. This surgical intervention, critical for his ability to continue playing drums, involved the repair of a torn ligament in his finger. This medical event marked a pivotal moment in his approach to pain management and recuperation.
“I delved into the realm of cannabis for pain alleviation and recovery,” he shares, underscoring his personal encounter with the plant’s medicinal attributes. “It proved to be efficacious, providing a natural alternative that played a part in easing discomfort. This encounter reinforced my belief in the potential advantages of cannabis in a holistic wellness regimen.”
Barker’s life encounters have transformed him into a fervent proponent of cannabis legalization. “It’s imperative to engage in a genuine dialogue regarding cannabis,” he asserts. “We must relinquish outdated stereotypes that have persisted for too long. Cannabis leads to liberation, creative exploration, and therapeutic benefits; it should not be vilified. We have made significant strides in comprehending the potential of cannabis, and it is high time our legislation and research funding caught up. It’s not merely about intoxication; it’s about discovering solace.”
Addressing the “racial inequalities perpetuated by the War on Drugs,” the artist urges individuals to delve deeper into this issue. “It is essential for the cannabis industry and society to acknowledge the repercussions and take steps to rectify these disparities,” he proclaims.
In his perspective, the primary step entails creating more opportunities for those most impacted by the War on Drugs. “We should concentrate on fostering inclusivity and offering avenues for education and employment within the cannabis sector. We need to reshape the narrative surrounding cannabis. Instead of viewing it solely through a negative lens, let’s focus on its potential for good,” he asserts.
Furthermore, he advocates, “Let’s broaden the horizons and establish an environment where individuals can make informed decisions about cannabis, whether for medical purposes or to enhance their overall welfare.”
As Barker envisions the future landscape of cannabis legislation, he maintains an optimistic outlook on its capacity for societal transformation. “I foresee a progressive shift in global cannabis legislation,” he anticipates, hinting at an imminent federal legalization in the U.S. and a growing global acceptance.
His passion for music also intertwines with this narrative. Barker believes that legalization “is likely to have a profound impact on the music industry.” According to him, cannabis has long been intertwined with musical ingenuity and inspiration. “With the advancement of legalization, we anticipate more artists integrating cannabis culture into their brands and projects, fostering a new era of collaboration and artistic expression.”
This assertion holds true, as artists ranging from Jay-Z to Willie Nelson have not only actively endorsed legalization but have also launched their own cannabis brands. This trend is mirrored worldwide, as evidenced by these instances.
Moving Beyond Superficiality: The Genesis Of Barker Canna Co.
Barker’s evolution within the cannabis sphere mirrors the burgeoning U.S. market, which boasted sales of \(13.2 billion in 2022 and \)15.8 billion in 2023, generating a substantial economic impact annually. Barker’s endeavor aligns with an industry at the vanguard of reshaping societal perspectives on well-being, creativity, and economic progress.
Drawing from his musical experiences, Barker draws parallels in his cannabis business approach. “The realm of music has imparted valuable lessons on creativity, pushing boundaries, and establishing connections with people,” he remarks. This philosophy is evident in Barker Canna Co.’s dedication to crafting an experience that transcends the product, fostering a profound bond with the community.
“The convergence of the rock music scene and cannabis culture is unmistakable,” he continues. “Both embody rebellion, creativity, and a sense of individuality. Barker Canna Co. embraces this synergy by developing products that mirror the free-spirited essence of the rock scene, offering a distinctive and authentic experience for cannabis enthusiasts who share our ardor for music and self-expression.”
In this light, “Barker Canna Co. caters to adults seeking a mindful and harmonious cannabis encounter… For consumers valuing quality and open to exploring the benefits of cannabis at an accessible price point.”
Barker also sheds light on the innovative strategies Barker Canna Co. is employing with its product range. “We are exploring distinctive formulations, delivery methods, and product experiences… championing cannabis as a holistic instrument for relaxation, creativity, and overall well-being,” he affirms, underscoring his dedication to elevating the cannabis experience.
In due course, Barker envisions expanding the brand globally, reaching an international audience through “strategic alliances and a phased strategy.” Collaborating with fellow musicians and exploring the “potential for synergizing creative energies” is also on the agenda, he adds.
Reflecting on past ventures, Barker elucidates how pivotal insights from other pursuits, particularly in the lifestyle and entertainment sphere, “have been instrumental in shaping Barker Canna Co.” He underscores the significance of brand authenticity and connecting with consumers: “Barker Canna Co. is founded on principles of transparency and authenticity,” he elucidates, emphasizing his commitment to embodying personal values and ethics in his brand.
For him, Barker Canna Co. transcends a mere brand launch; it signifies Barker’s participation in a cultural and societal transformation, viewing cannabis as a conduit for well-being, creativity, and societal progress: “We aim to establish a personal connection with consumers, aligning our values with theirs and fostering trust in the cannabis domain.”
Embracing the Essence of Simplicity
As the dialogue approaches its conclusion, Barker delves into two final topics: the odyssey of cannabis entrepreneurs and his ideal cannabis companion.
“For individuals venturing into the cannabis realm, my counsel is to stay informed, adapt to change, and prioritize compliance,” he advises. “Embrace the evolving landscape, concentrate on product excellence, and construct a brand that resonates with authenticity. Moreover, nurturing positive relationships within the industry and advocating for responsible usage will contribute to enduring success.”
Lastly, on a lighter note, he addresses the perennial question: if given the chance to share cannabis with anyone, living or deceased, who would that be?
For Barker, the ultimate cannabis confidant would be 2Pac. Without hesitation, he selects him. However, he adds a playful twist: “Instead of passing him a joint, I’d offer him an edible.”
“I lean more towards edibles myself,” he remarks, painting a vivid picture of the scenario. “Envision vibing to Pac’s music, exchanging wisdom during a laid-back session with (…) gummies in hand. That’s the ultimate bonding session right there.”