Introduction to SBI Life’s Initiative
On March 8, 2024, SBI Life Insurance, a leading life insurance provider in India, launched an inspiring initiative called ‘Beyond the Boundary’ in collaboration with Tape A Tale. This initiative was unveiled in Mumbai and aims to bring to light the personal stories of cricket enthusiasts from various walks of life. By providing a platform for these individuals to share their experiences, SBI Life blends the thrill of cricket with the art of storytelling, exploring the profound impact of the sport on individuals’ lives beyond just playing the game.
Celebrating Diverse Cricket Enthusiasts
The initiative showcases a diverse group of cricket lovers, including notable figures like cricket presenter Mayanti Langer, businessman and cricket memorabilia collector Rohan Pate, and sports strategist Shirshendu Roy. Also featured are Tanya Purohit, a sports anchor; Subhankar Paul, a social worker; and Chanpreet Singh, an architect and stadium designer. These individuals were chosen for their unique contributions and stories, reflecting the campaign’s theme, ‘Apne Liye Apno Ke Liye’—for oneself and for our people. This message aligns with SBI Life’s commitment to supporting individuals in achieving their dreams while balancing personal responsibilities and professional ambitions.
Impact and Outreach of ‘Beyond the Boundary’
Ravindra Sharma, the Chief of Brand, Corporate Communications, and CSR at SBI Life Insurance, emphasized the importance of recognizing the unsung heroes of cricket—the fans. He noted that while cricketers are often celebrated, fans are the backbone that supports the sport’s spirit and popularity. The ‘Beyond the Boundary’ initiative not only highlights these fans’ dedication but also encourages them to pursue their passions diligently. The stories collected through this initiative will be shared widely across social media platforms, engaging a broader audience and inspiring other cricket enthusiasts across India to follow their aspirations with determination and balance. This innovative campaign supports SBI Life’s mission to foster a community where dreams and responsibilities coexist harmoniously.
Additional Information about SBI Life Insurance
Established in October 2000 and registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001, SBI Life Insurance has grown into a trustworthy name in the life insurance sector. The company offers a comprehensive range of life insurance and pension products and focuses on a customer-first approach to business. SBI Life is dedicated to enhancing the digital experience for its customers and has a widespread presence across India, which includes a vast network of offices, dedicated employees, and a robust distribution support system. Through its corporate social responsibility initiatives, SBI Life continues to make significant contributions to societal welfare, including education, healthcare, and disaster relief efforts, benefiting hundreds of thousands of people across the country.