In our current online environment, every action leaves a trail—from creating accounts to managing passwords and subscriptions—often increasing your exposure to data breaches. Yorba, a cutting-edge startup, offers a solution designed to help users take control of their digital presence. Using Yorba’s interactive dashboard, you can simplify the process of organizing your accounts, remove yourself from email lists, cancel redundant subscriptions, assess privacy policies, and much more.
Yorba works similarly to a personal finance manager but is tailored for managing your entire digital identity. Rather than storing your information, it connects directly to your accounts, like Gmail, with plans to integrate additional services soon. By leveraging machine learning and natural language processing, Yorba scans your inbox to identify your various online connections, including accounts, subscriptions, and mailing lists. You can also link financial services and import account details using CSV files.
With the Yorba dashboard, you can gain valuable insights that help you take action, such as updating compromised passwords or unsubscribing from emails you no longer want. Chris Zeunstrom, Yorba’s co-founder and CEO, notes that the main focus is to bring these features together, providing useful insights while introducing tools that help you take direct actions.
Zeunstrom’s journey to creating Yorba began with his own frustration at managing an overwhelming number of emails across different accounts, which he saw as security risks. While using password managers helped consolidate accounts, it didn’t fully address the broader challenge of managing all of his digital interactions. Yorba, in his view, is like a fitness tracker for your digital life, designed to promote healthier and more secure interactions with the platforms you use.
Although some features, such as unsubscribing from emails, can be found in other tools, Yorba stands out by combining everything into one streamlined platform. In addition to subscription management, Yorba can notify you of accounts involved in data breaches and help you track dormant accounts, giving you detailed information on how often you interact with specific emails. It also evaluates privacy policies and rates them based on ethical standards, a feature developed in partnership with an Amsterdam-based nonprofit.
Initially starting as a research project, Yorba later evolved into a public benefit corporation, with its private beta launched last year. The platform’s smooth, user-friendly interface—built with the team’s expertise in UI/UX design—has attracted a growing user base. Funded by Zeunstrom’s design agency, Ruca, Yorba operates on a “give-back” model rather than seeking venture capital, allowing it to focus fully on user needs.
Looking forward, Yorba plans to introduce even more services and integrations, including Dropbox, Google Drive, and Proton Drive. An upcoming feature will allow users to standardize their data rights requests across 10,000 sites, giving them more control over their digital footprint. Since its beta release, Yorba has gained more than 1,000 users, with 160 opting for its premium plan, which costs $6 per month and includes advanced features like breach monitoring and full subscription management.
Yorba’s unique approach makes it a versatile tool for individuals wanting to manage their digital lives efficiently, combining vital services into a single platform while maintaining user privacy and control.