A software as a service (SaaS) company revolutionizing video marketing, is assisting businesses in automating the aggregation and publication of interactive video testimonials from both employees and customers. Recently, the company secured €350k in funding from a consortium of angel investors, which includes notable individuals such as Stefan Magnusson, an early investor in Evolution Gaming, Jonas Brogårdh, Sweden’s former Secretary of Commerce in the UK, and Houman Ashrafzadeh, who co-established Padium UK alongside Spotify founder Martin Lorentzson. This financial backing will be instrumental in the company’s expansion efforts.
Initially nurtured within Oddwork in 2022, a prominent player in the Nordic employer branding sector, [Life Inside] was founded by Charles Sinclair, Poyan Karimi, and Niklas Kekonius, who were also the co-founders of Oddwork. The inception of Life Inside stemmed from a desire to address a void in corporate storytelling. The trio aimed to develop a platform that not only shared narratives directly from clients and employees but also fostered deeper connections between businesses and their audiences. Presently, Life Inside offers organizations of all sizes a comprehensive interactive platform that humanizes and customizes their marketing content, enabling online audiences to actively choose the topics and formats they wish to engage with. This platform is designed to boost audience engagement and conversion rates across various functions such as recruitment, employer branding, sales, and marketing.
Charles Sinclair, the Head of Partnerships and co-founder of Life Inside, remarked, “In recruitment, the primary challenge candidates face is the lack of insight into the work culture of an organization. In the realm of sales and marketing, 95% of B2B buyers emphasize the significance of video content in their decision-making process. However, our exploration revealed a gap in effortlessly gathering and disseminating authentic video testimonials from customers and employees. With Life Inside, we aim to empower companies to address this gap by capturing compelling and authentic stories at minimal costs, thereby showcasing the essence of their service and culture. Our goal is to create an online experience that is as personalized and engaging as face-to-face interactions but scalable.”
Since its establishment in 2022, Life Inside has witnessed rapid growth in its client base and achieved cash positivity, boasting a clientele of over 70 subscription-paying customers. The company has already established international collaborations with major entities such as Specsavers, Adecco, Parexel, Telia, and Axfood. Life Inside was recognized as a finalist for “SaaS-Newcomer of the Year” in 2022 and 2023 at the prestigious Breakit SaaS Summit, the largest SaaS event in the Nordics.
Houman Ashrafzadeh, a co-founder of Padium and one of the angel investors in the funding round, envisioned a scenario where website visitors are guided by interactive video testimonials, engaging with real stories and choosing personalized paths. He highlighted the transformative impact of Life Inside in humanizing marketing efforts and creating profound connections with potential employees and customers, surpassing the limitations of static text or images.
Life Inside is capitalizing on the growing demand for flexible, high-quality video content among businesses and operates at the intersection of the rapidly expanding Application Tracking System market, projected to reach \(2 billion by 2027, and the chatbot market, estimated to potentially grow to \)32.4 billion by 2032. The platform differentiates itself from competitors by offering seamless integration and interactive features that transcend conventional video testimonials. With a strong emphasis on GDPR compliance, Life Inside upholds stringent security and privacy standards.